Top SEO Audit Agency In Australia
SEO Audit
Top SEO Audit Agency In Australia
Discover, Optimize, Dominate: The Power of SEO Audits.
Having and maintaining robust online presence is more crucial than ever before and all thanks to competitive world of digital marketing. Simply having a business website is not enough, you should optimize the website to get higher rankings in search engines. This is where SEO Audits play their role. An SEO Audit is a comprehensive procedure of analyzing a website’s organic performance. This comprehensive website analysis helps to identify the strengths and weaknesses of the website, providing actionable insights to improve the ranking and online visibility.
Whether you are a startup, or a giant, SEO Audits is essential to keep an eye on your website’s organic performance.
What Is an SEO Audit?
Website SEO audit is a systematic examination of website’s organic performance to check how SEO practices are working for website. The primary objective of an SEO audit is to identify the issue that are preventing the website from getting the organic rankings on search engine result pages (SERPs). These issues can be related to technical part, on page elements, off page factors or content.
SEO Audit Types
Technical SEO Audit
Checks the website infrastructure, like site speed, mobile-friendliness, and crawlability and indexability.
On-Page SEO Audit
Checks the content on pages for optimization like meta tags, headers, keyword density, and keyword distribution across the content.
Off-Page SEO Audit
Analyzes external elements like backlinks, social signals and domain authority.
Content SEO Audit
Check the quality, relevance, accuracy and optimization of content on website.
eCommerce SEO Audit
Specific audit for eCommerce websites with special focus on product pages, navigation, and user experience.
Importance of SEO Audit
There are several factors that make an SEO Audit critically important for any website. For businesses, SEO Audit provides a detailed overview of the website’s performance and helps in identifying the underperforming areas. In addition to this, it provides actionable recommendations and roadmap for improvement. The key benefits are
Enhances Search Engine Ranking
By identification and fixing the website SEO issue, websites can rank higher on search engines leading to increased traffic and conversions.
Improved User-Experience
User Experience one of the top-ranking factors officially announced by Google. So, SEO audits help highlighting the usability issues, enabling website owners to improve the website design for better user-experience.
Competitive Edge
SEO Audits are critically important to keep your website ahead of competition by ensuring that your website is always optimized with respect to best SEO practices.
Improved Conversions
A detailed SEO Audit provides roadmap to optimize the website and well optimized website grabs more visitors leading to more conversions.
“Organic Search provides 53% of all website traffic, making it most significant source of online traffic”
BrightEdge
Elements Of Different
Types of SEO Audits
SEO Audits can be categorized into various categories, each focusing on a different aspect of website’s SEO. Each type of SEO Audit focuses of particular Factors.
Technical SEO Audit Factors
Technical SEO Audit particularly focuses on the backend part of the website. Technically Optimized website makes it sure that search engine can crawl and index the website pages successfully. This Technical SEO Audit includes following factors.
Website Speed
Website speed is one of the most important ranking factors. Slow loading websites irritate the users and compromise the user-experience remarkably. Researchers suggest that bounce rate increases by 32% if page load speed goes 1 seconds to 3 seconds.
Mobile-View Optimization
Having a mobile-optimized website is crucial than ever before as more than 60% of global web traffic is mobile traffic. So, your website needs to be mobile-view optimized to get the desired ranking goals.
XML Sitemap
XML Sitemap tells search engine crawlers about the structure of website. So, XML sitemap should be capable enough to make it easy for crawlers to crawl the website, pages and sub-pages.
Robots.txt File
It manages which pages should or should not be crawled by search engines.
HTTPS
Secure website (HTTPS) is loved by search engines over the non-secure websites (HTTP).
| Aspect | Optimized | Non-Optimized |
|---|---|---|
| Title Tag |
"Best SEO Audits for Higher Rankings"
An optimized title tag is specific, descriptive, and uses keywords effectively.
|
"SEO Audits"
A non-optimized title tag is vague and does not attract attention.
|
| Meta Description |
"Learn how our SEO audits can boost your rankings and drive traffic."
An optimized meta description is persuasive and encourages action.
|
"We do SEO audits."
A non-optimized meta description is bland and unconvincing.
|
| Keyword Placement |
Integrated naturally throughout content
Keywords should be used naturally and contextually.
|
Sparse or overly stuffed
Improper keyword placement can harm SEO performance.
|
| Call-to-Action |
"Get your free SEO audit now!"
A clear and compelling call-to-action drives conversions.
|
No clear call-to-action
Lack of a call-to-action reduces engagement.
|
On-Page SEO Audit Factors
On Page SEO Audit checks the content and structure of individual pages of the website to ensure that they are optimized for the keywords and user-intent. The prominent factors are
Title Tags and Meta Descriptions
Should be Unique, keyword-Specific, and engaging to get clicks.
Header Tags (H1, H2, H3)
Content should be properly structured with header tags H1, H2, H3 to improve the readability and crawlability.
Keyword Target
Content should be keyword-specific, supplemented with secondary keywords.
Internal Links
Distributes link equity across the website, facilitates navigation.
Image Alt Texts
Alt text, file names and compression for better and faster loading. It helps crawlers to understand assets on page.
Off-Page SEO Factors
An off-page SEO Audit analysis the external factors influencing website’s authority. It includes
Backlinks
Quality and quantity of the backlinks are critically important for organic growth of website.
Social Signals
Active presence on social media platforms directly influences the organic growth of website by driving traffic from social media platforms.
Domain Authority
An SEO Matric introduced and developed by MOZ that predicts how well your website will rank on Search Engine Results Pages (SERPs).
“Websites with higher domain authority are more likely to rank first on SERPs”
MOZ
Content SEO Audit Factors
Content is like a King in the world of Search Engine Optimization. Content SEO Audit assesses the relevancy, accuracy, quality and optimization of your content on website. It includes
Content Quality
Original, informative, and structured content that is valuable to the audience is strong ranking factor.
Keyword Optimization
Content should be properly optimized around the target keywords without keyword stuffing.
Content Structure
Structured content with proper headings, sub-headings, bullet points, and brief paragraphs enhances the website ranking.
Duplicate Content
Duplicate content is enemy of website’s growth. Google can penalize the website for duplicate content.
“Companies that blog consistently are 13 times more likely to achieve the positive ROI on their marketing efforts”
HubSpot
eCommerce
SEO Audit Factors
An eCommerce SEO audit focuses on checking the factors that are vitally important for the product visibility on search engines and sales. Important facts are
| Feature | Optimized Product Page | Poorly Optimized Product Page |
|---|---|---|
| Product Title |
"Best Running Shoes - Comfortable and Durable"
An optimized product title is descriptive, keyword-rich, and highlights key benefits.
|
"Shoes"
A poorly optimized product title is vague and lacks keywords.
|
| Product Description |
Detailed, keyword-rich, and benefits-focused
An optimized description includes important details and is written with SEO in mind.
|
Sparse, lacking keywords
A poorly optimized description is brief and doesn't utilize important keywords.
|
| Images |
High-quality with alt text
Optimized images are high-quality and include alt text for SEO and accessibility.
|
Low-quality, no alt text
Poorly optimized images are low-quality and lack alt text.
|
| User Reviews |
Displayed prominently
Optimized pages prominently display user reviews to build trust.
|
Not visible
Poorly optimized pages may not show reviews, missing out on social proof.
|
Product Page Optimization
Having optimized product images, descriptions and reviews for the search engines.
Category Pages
Product should be properly categorized and category pages should be properly optimized.
Website Navigation
Intuitive and easy navigation plays vital role in enhancing the user-experience on store.
Schema Markup
In order to make the content easy to understand for search engines, structured data is vitally important.
Select SEO Tools
Your goals with website SEO audit will help you to identify the best SEO Tool for your website. Here are some prominent SEO tools available.
- SEMrush – SEO Audit Tool by SEMrush is one of the most authentic tools. Comprehensively audits the websites for Technical SEO, On-Page SEO, and Off-Page SEO.
- Ahrefs – This SEO tool is best for auditing the Off-Page SEO part of the website.
- Google Search Console – Most reliable tool by Google to have a look at website’s performance and issues.
- Screaming Frog – This tool is considered best for Technical SEO of the websites. This tool crawls entire website effectively and efficiently, highlighting the SEO matrices with precision.
How To Perform an SEO Audit
Conducting an SEO audit can be a complex task, but utilizing the online available SEO Audit Tools and expertise, you can make the process simple. Here is how to conduct SEO Audit for your website.
Set Objective
You need to define the objectives and goals before proceeding for SEO Website Audit. What are you exactly looking for either to increase the rankings or want to improve the user-experience on your website? Setting goals helps you to audit the website accordingly.
How to Read the Chart
- Technical SEO: Measures the tool's ability to audit technical aspects of a website.
- On-Page SEO: Evaluates the tool's assessment of on-page SEO elements like content and meta tags.
- Off-Page SEO: Assesses the tool's evaluation of off-page factors such as backlinks and social signals.
- Pricing: Compares the relative cost of each tool.
Note: Higher values indicate better performance or higher costs in the respective category.
How To Interpret and Act on SEO Audit Reports
Conducting an SEO Audit is just the beginning of SEO Game, the real impact is associated with interpretation and implementation of SEO Audit report. Here is how to make the most of the Website SEO Audit Reports.
Prioritizing SEO Issues
Different SEO issues found on website have different impact on website’s performance and rankings. So, prioritizing the high-impact factors first will save you a tremendous amount of time and efforts, enabling you to rank websites in least possible time.
Action Plan
Depending upon the Audit Report Findings, create a detailed SEO Action plan with clearly defined timelines and responsibilities. This will ensure that all identified issues on website will be addressed in a timely manner.
Progress Tracking
After implementing the changes as prescribed by SEO Audit Report you need to monitor the website performance to evaluate the effectiveness of the SEO Fixes.
Conduct Regular Audits
SEO is an ongoing journey not a one-time job. So, regular auditing your website is crucial for website’s consistent and sustainable growth on search engines.
“Websites that conduct regular SEO Audits are likely to see a 20-30% increase in traffic over the time”
MOZ
Conclusion
SEO is doubtlessly is most critical part for any website that aims to rank higher on search engines and attract organic traffic. Systematic analysis of the website and optimizing the websites accordingly will lead to success online.
At techNgraphic, we utilize advanced and comprehensive approach to perform SEO Audits of websites and provide detailed SEO Action Plan that will resonate with your needs and expectations. Contact Us Today and Get Your Free Consultancy on Website SEO Audit.
