Search Engine Marketing

(SEM)

In today’s fast growing digital marketing, businesses need every benefit they can get. Search Engine Marketing being the most powerful way to reach the global audience. It not only increases your online presence but provided qualified leads to your business. But you should be well-familiar with what exactly is search engine marketing and how does it work?

What Is Search Engine Marketing?

Search Engine Marketing means promoting your website or business by displaying the ads on different search engines like Bing, Google, Yahoo etc. Many times, people confuse Search Engine Optimization (SEO) with Search Engine Marketing (SEM), but both are quite different.

SEM involves paid search engine marketing strategies to get the visibility instantly, while SEO focuses on improving rankings organically over the large period of time. Paid content is usually displayed above or alongside organic results in Search Engine Results Pages (SERPs).

How Search Engine Marketing Works?

Search Engine Marketing works on Pay-Per-Click model, where different advertisers offer their bid on keywords that their target audience is likely to search for. So, when a user searches a relevant or targeted term/keywords on search engines, search engine displays the relevant ads to user. You have to pay only when someone clicks on your ad.

Core Elements of SEM

Identifying the terms that your potential audience uses. Meticulously chosen keyword is key to success.

Crafting content and engaging graphics that ensure “clicks” is most crucial element of SEM.

Devising a Price Strategy that aligns with your needs and expectations is crucial in deciding your campaign’s success.

Pages on website where you want user to land to buy your services or products.

Search Engine Marketing Vs SEO

The primary difference between Search Engine Marketing and SEO is all about timing and cost. Bothe are crucial and inevitable for online success, but they serve different purposes.

Factor

Search Engine Marketing

Search Engine Optimization

Cost

Paid

Free

Time

Immediate Results

Takes Time for Results

Impact

Stop when budget exhausted

Continues To Rank Over Time

Control

More Maneuverable

Less Control

Visibility

Appears at the top Marked as “Ad”

Appears In Organic Results

Global search engine market size was at USD185.39 billion in 2022 and is anticipated to grow from USD203.76 billion in 2023 to USD 368.93 billion by 2031, growing at a CAGR of 11.05% for the forecasted period.

Market Overview of Search Engine Marketing

Search Engine Market Growth

Global Search Engine Market Growth (2022-2031)

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With insanely increasing number of internet users and relying on search engines for purchasing decisions, businesses are spending more of their budgets to Paid Search Engine Marketing.

Is big brother of Search Engine, accounting for over 92% of all paid search activity worldwide.

Bing is comparatively small but steady in market presence, especially in U.S, where it accounts for around 6.5% of the market.

Yahoo, Yandex and DuckDuckGo are emerging as alternatives for businesses with specific needs that we will explore next.

With insanely increasing number of internet users and relying on search engines for purchasing decisions, businesses are spending more of their budgets to Paid Search Engine Marketing.

Search Engine Market Share

Search Engine Market Share

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Google: Google is the big brother of search engines, accounting for over 92% of all paid search activity worldwide.

Bing: Bing is comparatively small but steady in market presence, especially in the U.S, where it accounts for around 6.5% of the market.

Other Platforms: Yahoo, Yandex, and DuckDuckGo are emerging as alternatives for businesses with specific needs that we will explore next.

How Much Does Search Engine Marketing Cost?

Search engine marketing cost varies depending upon many factors like

industry, competition, audience demography, and PPC keywords. But on average you can expect to pay anywhere between $1 to $10 per click.

Some industries like legal, financial, and insurance often see costs as high as $50 to $100 owing to tough competition environment.

Industry

Average CPC Cost

Legal

$10 - $100

Finance

$5 - $20

E-Commerce

$5 - $5

Retail

$1 - $3

Search Engine Types:

Pros and Cons

Though different businesses leverage the power of different search engines but here is a breakdown giving a clear image of what makes each search engine unique.

Search Engine

Pros

Cons

Google Ads.

Bing Ads.

Yahoo Ads.

DuckDuckGo Ads.

Suitable Search Engine for Your Business

Search Engine

Marketing Tools

An impactful and successful Search Engine Marketing Campaign requires way more than just a creative ad; they need the right tools to for monitoring, data collection, evaluation and optimization of ads.

Generated. Here are the some of the best search engine tools that we use at techNgraphic.

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Google Keyword Planner

A free tool by google for Keyword research, search volumes and competition.

SEMrush

This tool is equally effective for both Search Engine Marketing and Search Engine Optimization. This comprehensive tools offers details insights on keywords, competitors and ad creation.

WordStream

A comprehensive tool used to optimize the SEM campaigns by leverage the power of data collection and recommendations for unmatched ROI.

MOZ

Usually, this tool is considered specific to SEO but Keyword Research ability of this tool for SEM campaigns is wonderful.

SpyFu

As name suggests, this tool enables us to spy into competitor’s PPC campaigns and uncover the gaps for better ROI.

In order to understand the power of SEM, you need to have a look at following facts.

Some Interesting Facts About Search Engine Marketing

Using Google My Business for Local Search Engine marketing is promising to drive results. You are able to capture the local audience through geo-targeted ads.

If you are running an E-commerce store, Google Shopping Ads are for you. If your target market is other than U.S, you can use Bing Ads to get better ROI.

Leveraging the power of Google Ads and Yahoo Ads, you can reach your target audience and can increase your conversions remarkably.

For startups, Bing, Yahoo and DuckDuckGo all are better choice owing to their competitive pricing and ability to reach the audience pertaining to a certain niche.

SEM: The Best Strategy for Different Businesses

All businesses are different and have unique business models. So, we can easily conceive that different businesses have different needs and expectations from SEM. Here is a simplified guide to choosing the right platform for your SEM objectives.

Conclusion

Search Engine Marketing is way for business looking for quick visibility on search engines and attract customers. With the optimum blend of Search Engine Platforms, Tools, and strategy, you can reach your audience effectively and can grow your business effectively.

Last but not least, search engine marketing doesn’t have to break the bank.

At techNgraphic, we provide exceptionally economical Search Engine Marketing Services. Your potential customers are searching for products you are selling, Let’s Make Sure They Find Your First. Contact techNgraphic Today to get started your Online Success Journey.

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