In today’s fast-paced digital world, simply having an online presence is no longer enough. Interactive Content is evolving as a strategic methodology to convert website visitors to loyal customers. Contrary to conventional content that has been consumed for years and is losing its impact, interactive content encourages users to actively engage with your website.It ensures higher engagement rates, longer session times, and more sales.
What Is Interactive Content?
Unlike conventional and static content, interactive content goes beyond the limitations of static content, allowing users to not only read the content but interact with the content as well. It might include the following but not limited to:
- Polls
- Gifs
- Interactive Infographics
- Interactive Charts
- Interactive Comparisons
- Calculators
It brings a dynamic experience instead of a passive experience for users. Users become part of the conversation instead of only reading about a topic on your website. Consequently, you can enjoy enhanced engagements, retentions, lower bounce rate, and, more leads.
Why does Your Business need interactive Content?
Here are some reasons why your business should embrace the content.
1. Better User Experience
Keeping users engaged on your website has become a great concern for business owners since the world’s attention span has shrunk. So, these elements like interactive polls, charts, graphs, etc grab the attention of the users and hold it for extended periods.
“ On average, a user spends 47% more time on a website that includes interactive features. “
Content Marketing Institute (CMI)
For example, interactive tools on page SEO Audit –techNgraphic, offer a great experience for users and average engagement time has increased by 68% percent as compared to the engagement period on the previously published static content pages.
2. Increased Conversions
Interactive content generates 2X more conversions as per the Demand Gen Report.
How Does This Happen? – – – – Through Interactive Content on Website.
It allows users to input their choices, providing them with personalized responses that guide them down the sales funnel.
The content of the Social Media Management page enables the users to interact with graphs, charts, and tools and they can make changes according to their preferences and see the results, making them more likely to reach out for our services.
3. Boost Brand Credibility
You can showcase your skills, expertise, and brand knowledge through interactive tools. Interactive tools like calculators, comparison charts, and quizzes ensure the provision of valuable content to your audience. Consequently, you can boost brand credibility both online and offline.
For example, offshore vs freelancer calculator on techNgraphic’s blog page enables website visitors to learn critical decision factors, and based on the chosen factors, the calculator helps visitors to decide between a Freelancer or Offshore company to hire for their project needs.
Interactive Content: Shocking Stats That Prove Its Power!
“88% of marketers report that interactive content differentiates them from competitors.”
Demand Metric
“93% of marketers believe interactive content is highly effective for educating potential customers.”
Demand Gen Report
“Websites with interactive features generate 50% more engagement compared to static pages.”
Ion Interactive
“Interactive content increases user retention by 45%, leading to longer time spent on your site.”
Kapost
Ready To Grow Your Business with Interactive Content?
It will transform how users engage with your website. By integrating the interactive elements on your website, you can convert visitors into customers and customers into loyal customers.
Contact Us and Start creating interactive content for your business today.
Let Us Take Your Business To Next Level With Content That Converts!
