Logo being the face of your brand should be more than just an image. Your logo design should be capable of telling a brand story, building recognition, and conveying the brand message. Whether you are a startup looking for a unique and impactful logo design or an established brand looking to refresh the branding, a logo that stands out is essential. In this guide, we will let you know 9 Unique Tips to make your logo design stand out.
1. Understand Your Brand DNA
Before stepping into the designing ideas, take enough time to understand your brand deeply. It would be best if you focused on the following questions.
- What Are Your Brad’s Unique Aspects?
- What Emotions Do You Want to Evoke?
- What Message Do You Want to Convey?
Understanding this DNA provides the foundations for logo design that stands out. For example, Nike uses their “Swoosh” to represent ambition and movement, perfectly conveying their message.
| Brand Value | Representation in Logo |
| Ambition | Bold lines, dynamic shapes |
| Trust | Soft curves, blue tones |
| Innovation | Abstract symbols, vibrant colors |
2. Sketching Before Designing
Sketching on paper ensures creativity and flexibility. Even if you are not a professional graphic designer, sketching can help to conceptualize the ideas. Many iconic logos began as simple sketches before turning to be globally recognized. Sketching can uncover unique design directions for you.
3. Focus On Visual Story
A well-designed logo tells a brand story, often with the help of symbolism. For instance, the arrow points from A to Z, symbolizing the A-to-Z variety coverage. Similarly, the arrow in the FedEx logo represents accuracy and speed. So, consider incorporating symbols, metaphors, and visual elements relevant to your brand story.
Example Comparison:
| Brand | Symbolism |
| FedEx | Arrow for speed and accuracy |
| Toyota | Embedded letters within the logo |
| Amazon | Arrow from A to Z for variety |
4. Black and White Version
Doubtlessly, colors are vital elements of any business logo design but focusing on design first brings universal feel for your logo design. So, keeping colors away forces you to stay concentrated on logo shape and form. Once your Black and White Version of logo is strong and relevant, you can add colors that enhances its message.
5. Horizontal and Vertical Version
Your logo design should be feasible for different orientations. Many companies use logo designs that are feasible for horizontal as well as vertical orientation to bring flexibility and versatility. National Geographic logo uses a rectangular frame logo in horizontal spaces but adapts to a smaller vertical version.
6. Scalability
Imagine your logo on a tiny Facebook banner and on a giant billboard, it should look great on both. So, try your logo at different sizes to ensure it retains impact and clarity. This will make your logo equal performance across the platforms and devices.
7. Let Your Logo Evolve
Brands evolve, and so should your logo. You need to keep an eye on the market trends and directions, and refresh the logo accordingly. So, redesigning the logo while retaining the elements that are crucial for the brand image is essential to get the logo that remains ahead of the curve. The Instagram logo shifted from a detailed camera to a minimal icon design, while retaining the brand identity.
Conclusion
A logo design should be capable enough to speak for your brand. It is not just about telling the company name but telling the brand’s essence. These 9 Unique Tips will help you to design the brand logo that resonates with your audience and dominates the market.
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