In the ever-evolving world of social media, LinkedIn is making significant strides in the realm of video content. With video views surging by a remarkable 36% year-over-year, LinkedIn is further positioning itself as a key platform for professional communication. Whether you’re a content creator, marketer, or business professional, these changes are worth paying attention to. In this post, we’ll explore how LinkedIn is expanding its video features, the new tools and training courses available, and how these updates can benefit users and creators alike.
Why LinkedIn’s Video Surge Matters
The growth of LinkedIn video viewership isn’t just a passing trend. The platform’s video watch time is outpacing other content formats, with video creation happening twice as fast as other post types. This shift highlights a significant opportunity for professionals and businesses to connect with their audiences in a more engaging and impactful way. As video becomes an increasingly dominant form of content, LinkedIn’s push to enhance video tools is a clear strategy to stay competitive.
Key LinkedIn Video Updates
Video Discovery: Expanding Reach and Engagement
LinkedIn isn’t just focusing on creating better videos; it’s also improving how videos are discovered and consumed on the platform. Here’s a breakdown of the new features:
- Full-Screen Vertical Video Playback: Launched in mid-2024, this feature, now available on desktop browsers, provides a more immersive viewing experience for users.
- Algorithmically Curated “Videos For You”: Similar to TikTok or Instagram, LinkedIn now offers personalized video recommendations in the feed, making it easier for users to discover relevant content.
- Search-Integrated Video Carousels: Users can now explore content on specific topics through video carousels, enhancing the search experience and improving content discovery.
These updates ensure that video content is more accessible, discoverable, and engaging, which is a win for both creators and viewers.
Enhanced Analytics for Video Creators
Understanding how your video content is performing is crucial for growing your LinkedIn presence. The latest updates offer enhanced analytics that help creators track engagement and make data-driven decisions:
- Profile Previews in Video Players: Viewers can now see the creator’s profile and content library directly within the video player, which is great for building an audience.
- Redesigned Follow Buttons: These updates make it easier for viewers to follow creators, simplifying audience growth.
- Average Watch Time Metrics: Creators can now access valuable metrics like average watch time per post, allowing them to evaluate the performance of their videos.
These tools empower creators with the insights they need to fine-tune their content and maximize audience engagement.
Free LinkedIn Learning Courses: Learn Video Creation and Strategy
LinkedIn is not only providing new tools but also helping users learn how to effectively use them. Through LinkedIn Learning, a series of free short-form courses have been introduced to guide users through the essentials of video production and strategy. Some key topics include:
- Video Editing Techniques: Learn how to enhance your video content with basic editing skills.
- Leveraging LinkedIn Live: Understand how to make the most of live-streaming features to engage with your audience in real-time.
These free resources help users improve their video creation skills, enabling them to produce high-quality content that resonates with their target audience.
The Bigger Picture: LinkedIn’s Focus on Professional Video Communication
Since introducing native video features in 2017 and live-streaming capabilities in 2019, LinkedIn has increasingly prioritized video content as a central aspect of professional communication. The platform’s ongoing focus on video demonstrates its commitment to empowering users with the tools and resources they need to share knowledge and build professional relationships through visual storytelling.
Conclusion:
LinkedIn’s video features are evolving rapidly, and these updates signal a shift toward video as a core element of professional networking and communication. With a 36% increase in video viewership and the launch of new tools, analytics, and free courses, LinkedIn is offering powerful resources for content creators and businesses to succeed in the digital age.
Are you excited about these new video tools and resources? How do you plan to incorporate video into your LinkedIn strategy? Let us know in the comments below!
Stay ahead of the curve and start exploring these new LinkedIn video features today. Whether you’re looking to grow your personal brand or boost your business’s visibility, the tools and insights provided by LinkedIn can help you achieve your goals.
