Big changes are shaking up Google Search—AI Overviews (AIOs) are now more visible than ever across industries like entertainment, travel, insurance, B2B tech, and education.
Google Expands AI Overview Reach: Major Shift in Search Visibility
Starting April 25, 2025, Google has significantly expanded the reach of its AI Overviews, a move detected by BrightEdge’s Generative Parser™. The update is already transforming how search results appear for a growing list of industries, including:
- Entertainment (especially actor filmographies)
- Travel (location- and time-specific activities)
- Insurance
- B2B Technology
- Online Education and Certifications
If your content relies on organic visibility, it’s time to rethink your strategy.
Entertainment Industry Sees 175% Spike in AI Overview Coverage
Google’s AIOs are now dominating entertainment-related searches, with a whopping 175% increase in visibility. Most of this surge (76.34%) comes from actor filmography queries, signaling that simple informational content is being replaced by AI-generated summaries.
Key Insight:
If you’re publishing entertainment content, it’s now harder to rank for filmographies and celebrity bios without offering something beyond what AIOs provide.
Travel Queries: 108% Growth in Geo-Specific AI Results
Google’s AI is now handling complex travel searches better than ever. AIOs have expanded by 108% for queries that involve:
- Specific destinations
- Seasonal or event-based activities
- Time-bound itineraries
SEO Tip:
Local SEO and traditional destination content may no longer be enough. Integrate deeper context and unique angles to stay visible.
B2B Technology: AI Overviews Target Technical How-To Queries
While the 7% growth in B2B tech AIO coverage may seem modest, it’s highly strategic. Google is now providing AI-generated responses to technical implementation questions—particularly around Docker, containerization, and data management.
“AIOs are expanding to address specific coding challenges.” – BrightEdge
What It Means:
SEO success in tech will depend on showing true subject-matter authority and targeting developer-intent queries with clear solutions.
Insurance Industry: 8% Jump Suggests Intent Diversification
Insurance-related queries saw a nearly 8% increase in AIO coverage, suggesting Google is experimenting with AI-generated results for a wider range of user intents—beyond just definitions or cost comparisons.
Strategic Shift:
Broaden your content strategy to focus on customer needs, pain points, and decision-making moments, not just keywords.
Education Sector: Online Learning and Certifications Drive Growth
AIOs in education grew by 5%, with nearly 32% of that tied to online programs and niche certifications—especially in emerging career fields.
Takeaway:
To compete in educational SEO, content must highlight program outcomes, accreditation, and career readiness to remain authoritative.
Why This Matters: AIOs Are Customizing by Industry
Jim Yu, CEO of BrightEdge, emphasized:
“Google is reshaping search with AI-first results in highly specific ways across different verticals. What works in one industry won’t translate to another.”
BrightEdge’s analysis makes it clear: Google is building customized AI Overview behaviors for each industry. That means your SEO strategy must be tailored to the AIO patterns in your vertical, not just focused on volume-based keywords.
Final Thoughts: How to Adapt to Google’s AI-First Search
✅ Audit your industry-specific AIO triggers – Use tools like BrightEdge or Semrush to analyze which queries in your space are now being served by AIOs.
✅ Double down on authority signals – Earn backlinks, mentions, and citations to build trust in your niche.
✅ Deliver more than AI summaries – Offer expert commentary, original data, real-world examples, or interactive tools that AI can’t replicate.
In a nutshell: The expansion of AI Overviews is changing the SEO playbook across the board. Whether you’re in travel, tech, education, or beyond—adapting early will give you a competitive edge.
